About RODI
What is RODI CONNECT?
「The only store where BMX culture gathers」
We carefully select and stock only selected brands from the core BMX brands both domestically and internationally from around the world.
We will deliver apparel and BMX products that can only be obtained here, suppressing the latest trends born from BMX street culture for professionals, beginners, and who like street brands.
RODI will play a role in connecting people to culture created by BMX street riders around the world to make people known of the this culture.
RODI CONNECT Owner
Nobuhiro “Pegy” Masuda
When I was 16 years old, I happened to meet BMX when my best friend showed me a BMX video. When I saw a rider running freely in the street in the video, I was shocked by the things I saw for the first time, which are not sports, bicycles but not bicycles, and I have been fascinated by BMX ever since.
In my early twenties, I was working for an import agency for camera equipment, but I found it worthwhile to get to know various equipment from around the world and deliver it to the people who needs. Fortunately, taking the opportunity to be sponsored as a rider, I traveled between Japan and the world with BMX and met many peoples and friends through BMX. It was been 5 years since I worked for an import agency at that time and a friend of mine who runs a BMX apparel brand in the UK asked me if you can distribute it in Japan. When I heard that, I thought maybe BMX can also do what the camera equipment import agency does. Like similarly, people may not have the opportunity to know any information about the brands, maybe some people may have given up because they can't buy it in Japan. So I thought I should distribute BMX cultures and brands with using my connections that I made through BMX.
RODI CONNECT disseminates the real BMX culture from all over the world. As like I had a chance to started BMX, I will increase the chances of encountering BMX and make various peoples aware of BMX, to make it into their eyes. Our mission is to create an environment that anyone can see and buy BMX brands that born from this culture.
[Career]
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1987
Born in Shinjuku, Tokyo, Japan. -
2004
Encountered BMX for the first time. -
2009-2012
Sponsored by Tokyo's BMX specialty shop Del Mar, Los Angeles-based cap brand QUINTIN, and Japan’s leading BMX street company ALIVE INDUSTRY. -
2013
Became the first Japanese rider to be sponsored internationally by ANIMAL BIKES, a prominent East Coast BMX street brand based in New York/New Jersey. -
2017
Established the import agency RODI CONNECT. -
2018
Co-founded MOTO-BUNKA, a Japanese BMX media outlet, with Daisuke Shiraishi. -
2019
Appointed as Athlete Services Supervisor and Sports Equipment Supervisor for BMX Racing and Freestyle at the Tokyo 2020 Olympic & Paralympic Games Organizing Committee. -
2021
Managed the BMX Freestyle and BMX Racing events as part of the Organizing Committee for the Tokyo 2020 Olympics, marking BMX Freestyle's Olympic debut. -
2022
Became the first Japanese judge (scorer) for the BMX Street event at XGAMES, the pinnacle of extreme sports competitions held in Japan. -
2023
Served again as the BMX Street judge (scorer) at the XGAMES, Japan’s second time hosting this extreme sports event. -
2024
Appointed as the Athlete Services Coordinator for BMX Freestyle and Skateboarding at the Paris 2024 Olympic & Paralympic Games Organizing Committee, overseeing event operations for both sports.Will continue to serve as a BMX Street judge (scorer) at XGAMES, the highest level of extreme sports competitions.